i’m daniel, a product design leader and strategist;
a shepherd for agencies, a guide for founders, and a manager for teams,
crafting design systems, responsive sites, apps, marketplaces, and tools,
designing for people in e-comm, media, tech, finance, services and nonprofit.

learn more about me here ▷

recent case studies

Nike | Stylitics | 2021
Ecomm ML/AI

Publishers Clearing House | 2023
Design System Redesign

I’ve been lucky to have projects recognized with Cannes Lions, Webbys, OMMAs and Effies awards; a few have been featured by Apple as App of the Day (a couple even more than once). Whether it’s teaching product design at UCSD and SVA, founding and leading a design studio and innovation lab, or giving discussions and talks at international conferences on the future of product design and innovation; the experience is something I find joy in.

In a past life, I was a professional skateboarder from age 17 to 20, and try to bring a DIY ethos and artistic aesthetic to my style of leadership; and my ankles are glad I'm no longer jumping down lots of stairs on a regular basis.

more projects & presentations

SQ Pocket.png
Microsoft Fluent Design
Chase Ultimate Rewards
GS Tile.png
typography square.png
SQ NYCC.png
mediamath tile.png
SQ Dieter.png
SQ Usps Store.png
SQ BofA.png
SQ Lotto.png
SQ VZ.png
course tile.png
SQ Deck.png
army tile.png

Throughout my career, I’ve had the fortune of leading both product design / UX and product management teams - and been asked ‘how does each discipline compliment the other?’ more times that I can count! To that end, I say imagine the best run kitchen at a Michelin-level restaurant.

Product management provides the ingredients (the services, features and functionality that power the experience), while UX creates the recipe that customers enjoy (how all those services, features and functionality come together for customers to enjoy).

Product & UX for dinner?
Just like mom used to make.