CHASE
UltimateRewards
A simple, personal travel planning experience;
available exclusively to Chase cardmembers.
BACKGROUND
One destination for Chase cardmembers that provides travel inspiration, info-gathering, planning and itinerary creation, booking and trip management that is accessible from anywhere
CONTRIBUTION
Lead product strategy and ideation, experience and product design, partnered with 3rd party vendors for content and personalization development
Design Principles
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Focus on needs
Personalize offers based on Chase customer data and allow Chase customers to purchase offers with their Ultimate Rewards points.
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Value not features
Offer a seamless, simplified travel planning, booking and on-the-go experience.
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Design with data
Aggregate travel offers and travel content from premium travel partners.
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Usable and attractive
Enable travel, making every step easier, more enjoyable, and more meaningful.
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Accessible and inclusive
Chase embraces accessibility, and we made sure Passport was usable for everyone
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Lasting and reusable
Passport and Ultimate Rewards has continued to prosper and grow since launch
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DISCOVERY AND RESEARCH
It takes the average traveler 9.5 Internet sessions to book a vacation, during which they visit 22 different sites.
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DEFINING OPPORTUNITY
No single site offers: Inspiration, Comparison, Transaction and Itinerary Management (for Members or from Chase)
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STRATEGY AND IDEATION
Offer travelers a vastly simplified travel planning experience at all steps in the travel lifecycle, focusing specifically on integrated itinerary, integrated checkout, and integrated servicing.
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THOUGHT LEADERSHIP AND CONSENSUS
Provide guidance, clarity, and value to help stakeholders and leadership align on strategies and concepts.
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PROTOTYPE AND TEST
As soon as we had an execution to validate, we began experiencing it in every way possible. We brought in Chase cardmembers to provide feedback on both concepts and designed experiences (user testing).
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PARTNER AND ENHANCE
Identify content, inventory and service partners to provide best-in-class experiences
Activation Messages
AWARDS
Cannes Silver Lion – Cyber 2014
REVIEW by The Points Guy
https://thepointsguy.com/2015/04/is-the-chase-ultimate-rewards-travel-portal-worth-using/
REVIEW by CreditD
Director, Product Design / UX
NOISE
Lead product strategy and ideation, successfully pitched clients, lead product development and management, experience and product design, partnered with technology director for development
Product Design / UX
Innovation / Ideation
Vision / Strategy
Design Thinking
Product and UX
Director (me)
Product Manager
UX Lead
UX Designer
UI Designer
Visual Design
Digital Art Director
Visual Designer
Copywriter
